BRE-L, the alternative rock band formed by lead singer Breanna Lynn in 2014, began in the living room of her family's Burbank home. After a six-year hiatus following the release of their debut album, Breanna Lynn re-emerged under the name BRE-L to continue the band’s work.

For her next album, which marked her evolution from alternative rock to a blend of indie-soul and pop-funk, BRE-L approached Supertonic for creative direction. We developed a new visual aesthetic that captured her musical transformation, aligning her bold new look with the vibrant, soulful energy of her sound. To freshen up the logo to best suit the new genre, we chose a font that is very modern, but at the same time has a tongue-in-cheek visual quality - quirky but classical, and playful without losing elegance.

The EP ”From beginning to end” represents BRE-L’s personal journey through a tumultuous romantic relationship. Each single tells a chapter of that story. We designed the single covers to reflect each of them, with distinct elements representative of the feelings conveyed in the singles, while at the same time combining them under one umbrella of a neo-romantic, retrofuturistic aesthetic.