We provided creative direction for FERBY, an exciting new bedroom-hip hop artist, supporting all her releases across both physical and digital assets. Our approach captured FERBY’s energetic, punk-like spirit and her playful, almost cartoonish charm, aiming to provoke and entertain at every turn.

FERBY is a whirlwind of contradictions—hyperactive yet introspective, rebellious but endearing—wrapped in a persona that thrives on breaking boundaries. Together, we crafted a bold, visually striking identity that complements her trap-infused sound and unapologetic voice. Despite coming from the small, tight-knit town of Lyttelton, New Zealand, FERBY's presence is anything but quiet. She’s a force that commands attention, pushing boundaries while staying true to her roots. We aimed to reflect that in every piece of creative output, amplifying her magnetic energy.