RECORD DESIGN
TRANSFORMING MIDDLE KIDS’ VISUALS TO MATCH THE EMOTIONAL PUNCH OF THEIR ALBUM
Our studio had the exciting opportunity to collaborate with the Domino-signed band Middle Kids to art direct the visual identity for their latest release, Today We Are The Greatest. This project was more than just a design task—it was about reimagining and elevating the band's visual presence to match the emotional depth of their music.
We began by rebranding the band’s existing assets, crafting a cohesive style guide that included a new logo, complementary fonts, and a thoughtfully curated color palette that reflects the album's tone and energy. In addition to the branding overhaul, we designed the LP layout to perfectly encapsulate the mood of the album. To further expand the band's reach, we created a series of striking posters and merchandise that resonate with their audience, adding another layer to their visual story. This holistic approach ensured that every element, from album cover to merch, was not only aligned with the band's vision but also memorable and impactful.
Macklay Heriot
PHOTOGRAPHY
Ben Lewis Giles
COVER ART
Daphne Nguyen
POSTER PHOTOGRAPHY
Look Out Kid
Management
JIMMY KIMMEL LIVE
TV STILL